What we collect

Account details you provide, such as name and email.
Your home postcode, used to understand local coverage, collection, delivery and member opportunities.
Membership and billing status through our secure payment provider, if you upgrade.
Interest list, open day, education, producer, event and booking details you submit.
For Home Education bookings: children’s first names and ages, interests, optional support and relevant medical information, parent/carer and emergency contact details, and your separate participation and recording choices. These help the authorised farm team prepare for your visit. Child support and medical information is not sent to Stripe or shown publicly.
First-party visitor analytics, such as pages viewed, campaign links used, device/browser type, and a random visitor ID.
For selected event invites, whether the email was opened (estimated) or its booking link was clicked.
App notification preferences if you choose to enable push notifications.
Topics you choose for your dashboard, producer follows, poll answers, and limited recent booking or viewing activity used to order those chosen topics.
Dear Member 2046 messages, event memories or photographs you choose to submit after attending or after receiving a member invitation, including contributions you email to us and the consent choices recorded with them.

How we use it

To run the website and keep your account secure.
To send essential membership updates.
To plan local delivery and collection options in future.
To manage local capacity and understand member demand by grouped postcode district.
To understand which pages, posts and campaigns help people join or book.
To follow up with invited members when places are limited and planning numbers matter.
To spot website issues and improve the customer experience.
To show relevant events, producers and opportunities from topics you explicitly select.
To understand demand in grouped, privacy-safe totals for programme, food and delivery planning.

Visitor analytics

We use first-party analytics to understand journeys through the site. A random visitor ID helps us see whether someone returns, what pages they looked at, and whether they later signed up. We store the ID as a hashed value in our database. Known search crawlers, link previews, automated monitors, prefetches and machine clients are excluded from the human visitor figures. Full query strings and private signed-link details are not stored in visitor analytics; only short campaign labels such as source, medium and campaign are retained. Anonymous click and scroll totals help us understand which parts of a page are useful. They never include typed information, passwords, payment details or individual screen recordings. This information is not used for advertising resale, and we do not sell it.

Anonymous analytics are on.

Postcodes and local demand

We keep your full postcode inside your account so we can plan local services and understand whether opportunities are relevant to your household. Admin can review it when supporting your account. Demand reports use grouped postcode districts and minimum household thresholds so individual households are not identified to producers or the public. Approved producers can see an area map with combined member counts and interests. Pins mark fixed postcode-area centres, not homes. Groups smaller than five, and totals that would reveal a small remainder, are hidden. The map does not share names, addresses, full postcodes or individual activity, and does not track live locations.

Payments

Payments are handled by Stripe. We do not store full card details. We store payment status and references needed to manage memberships, orders, bookings, refunds and support.

Your choices

You can ask us what information we hold about you.
You can ask us to correct or delete your account information where we are able to do so.
You can turn off app notifications in your browser or phone settings.
You can clear cookies in your browser to reset the anonymous visitor ID.
You can turn anonymous visitor analytics on or off above at any time.
You can turn dashboard personalisation off, change your interests, or clear recommendation history from your account.
You can update or withdraw an event contribution from your tickets page, or contact us if we added it from an email you sent.

Contact

If you have any questions, email: [email protected]